A Convergent TV Platform Built For Agencies

R&R manages $168M in LVCVA advertising and just won Brand USA from GroupM. No unified attribution connecting those TV airings to hotel bookings and ticket sales.

R&R runs TV for LVCVA, Brand USA, Allegiant Air, United Parks, and Discover Puerto Rico -- 5 HIGH-fit clients with national TV budgets and measurable conversion funnels. The gap is attribution: no unified platform connecting linear and CTV airings to hotel bookings, airline ticket purchases, and park visits the morning after each spot airs. That's the measurement capability GroupM brought to Brand USA before R&R won it.

Learn More

Curious about the CTV rates shown here? Check out Upstream

Why we sent this

→ LVCVA's FY2026 budget anticipates a 5% room tax decline -- meaning increased pressure to prove advertising drives actual visitation. Tatari connects every TV airing to hotel search sessions and booking page visits the morning after, by network and daypart. That's the attribution data Fletcher Whitwell needs to defend the $168M spend.
→ Most agencies buying CTV for travel clients route through a programmatic DSP -- The Trade Desk, DV360 -- which adds an SSP layer before the impression clears at Hulu or Peacock. That's the markup. Tatari holds direct relationships with those publishers and skips the SSP entirely. The CPM difference goes back into working media.
→ R&R's DMO and hospitality clients all have measurable digital funnels. Tatari connects every linear and CTV airing to those outcomes -- hotel search sessions, destination site visits, booking page activity -- the morning after each spot airs.

What Makes Tatari Different?

$10-13 CPM direct versus $25-30 programmatic. Same inventory. More reach. Attribution included.

Purpose-built for TV

Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.

More impressions. Same budget.

Every CTV airing reports next-morning conversion data -- site visits, purchases, lead submissions -- by network, daypart, and creative. For R&R's DMO clients, that's the attribution layer that makes TV accountable the same way digital already is.

$10-13 CPM. Not $25-30.

Tatari holds direct publisher relationships with Hulu, Peacock, HBO, and every major linear network. For LVCVA and Discover Puerto Rico running national awareness campaigns, direct publisher relationships mean guaranteed placement in travel and lifestyle programming. No exchange adjacency risk. The inventory R&R already plans, at publisher cost.

Our Platform and Services

Linear Biddable buying motion

Biddable scatter market access at real-time pricing. Rates are automatically negotiated down before the buy clears. No rep back-and-forth, no delivery surprises.

Measurement Next-day reporting

Next-day spot-level reporting on every linear airing. Publisher-level placement data on every CTV impression. One dashboard, not two separate reports to reconcile.

Media Buying

Linear and CTV planned, bought, and attributed in one platform across R&R's full client portfolio. One workflow -- not separate buying operations per channel. Direct CPMs, unified attribution, one report.

See our media buying tools for TV

Measurement

Every airing reports next morning: network, daypart, creative, and the downstream outcome -- site visits, purchases, hotel search sessions and trip planning activity. Laura's team walks into every LVCVA and Discover Puerto Rico review with TV attribution data, not reach and frequency estimates.

See our measurement features

Impressions

53.8M

↑ 115.9%

CAC

$35.39

↓ $2.93

Site Lift

+11.4%

↑ vs prior

ROAS

6.2x

↑ 0.8x MoM

Agency Spotlight

How DAC made TV measurable and grew client revenue.

DAC came to Tatari with an established media practice but no TV-specific attribution. Adding Tatari connected every airing to real downstream outcomes and drove double-digit revenue growth.

"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."

Felicia DelVecchio, VP of Media, DAC

Read the full case study

Client retention

Measurement that sticks

DAC cut their CTV CPMs moving off programmatic onto Tatari's direct platform. The same budgets delivered more reach. For R&R, that math runs across every DMO and hospitality client buying CTV through programmatic today.

New revenue

A full TV service line

R&R just won Brand USA from a 10-year incumbent. When Laura can show Brand USA a direct CPM comparison -- here's what the programmatic rate was, here's what Tatari charges for the same inventory -- that's the data that reinforces why the account moved.

Premium access

Inventory beyond programmatic

One MSA covers R&R's full client portfolio at direct publisher rates. The CPM savings compound across every client running CTV. That's the conversation worth having at the agency level.

Next step for Laura

See the direct vs programmatic CPM comparison on a current R&R CTV buy -- and what the impression difference means for LVCVA's annual visitor target.

Tatari will show what attribution looks like for Allegiant Air -- ticket search sessions and booking page visits tied to specific linear and CTV airings, by network and daypart, the morning after each spot runs.

Learn More →